This project involves the development of a creative awareness campaign addressing the social issue of stray dog welfare. The campaign focuses on shifting public perception and encouraging humane behavior through a positive, engaging communication approach rather than fear based or shock driven messaging. The project follows a structured creative process that includes research, strategy formation, concept development, execution of campaign elements, and critical reflection. The aim is to demonstrate how design thinking and creative problem solving can be applied to real social challenges in a way that is ethical, empathetic, and impactful.
